Social media is not only a useful marketing tool, but also often the first interaction perspective clients will have with your organisation. It is vital that your social media presence represents your company well and shows off the best of your ability. Here are some easy ways you can boost natural leads, draw in new customers, and enhance your social media presence.
Delete ‘dead’ social media accounts.
It is better to have no social media presence than a bad one. Social media should be updated regularly and with visual sites such as TikTok and Instagram it is better to have no presence than a presence that is old and outdated. If you do not plan on investing the time and effort to update your social media pages on a regular basis it is better to delete them and start over later if you choose. Just don’t forget to get rid of the links to these pages on your website.
Ensure it reflects your website and brand.
Profile photos should be of your logo or something instantly associated with your brand such as a famous product. Your bio should clearly tell people who you are and contain a link to your website and if your other platforms follow a colour scheme then your social media pages need to do the same. You do not want to confuse clients with images and colours associated with other brands.
Use the same fonts, colours, and backgrounds where possible
It is better to seem boring and be instantly recognisable than seem cluttered. Your social media accounts should flow nicely together, and your posts and story updates should reflect this. Ensure you use colours associated with your brand, or neutral tones and do not use more than 2-4 fonts regularly in your posts.
Update your social media regularly.
This seems like common sense but in reality it is easy to neglect social media among the other aspects of creating a business. Some of the worst culprits are companies who specialise in social media marketing! Your social media updates can be as simple as hours changing, introducing new staff, showing off new décor etc. Set a schedule and stick to it. It could be once a day or once a month but be consistent and clear about when you will update your social media.
We recommend having at least 2 active forms of social media that focus on two of your core client groups. Facebook and Instagram or Twitter and TikTok are good combinations as they focus on two very different demographics. This ensures your message will travel faster and that you are not limiting yourself regarding future clients. If you only have a presence on Facebook, you are often limiting yourself to those 25 years old and above. In the same way, if you only use TikTok you are missing out of a large percentage of potential clients. Choose your social media presence based off your clientele and where they are most likely to spend their time.